an overview

One of the first 

Boutique communication strategy advisory agencies in India, embodying a pioneering entrepreneurial spirit as the frontrunners of Indian

lifestyle practice as seen today. Born as VTY in August 1993, reborn as Longform in August 2018. 

Extensive experience

Been an integral part of shaping the eco system of brands in the universe of good living in India.

Represented entrepreneurs and brands with long term relationships spanning over a decade. Created successful entry level strategies for several

international and new brands. Helped to strongly position and differentiate them through competitive market scenarios. 

Personalised media relations 

Augmented by frequent communication and relationship building over the past 25 years. 

Pioneering circle of influence engagement

With exhaustive network development and collaborations with social, media, cultural and digital experts & opinion makers.

Strong network into a circle of influence in offline and digital worlds. 

Holistic view on communication strategy using digital media

Work closely as a partner to shape and strengthen the brand’s communication strategy and its touch points. 

From devising engaging campaigns to creating a roadmap to strategic collaborations work as a partner to meet the brand’s purpose.

communication strategy

  • Industry positioning mapping

  • Brand pillars identification

  • Goal charting

  • Brand storytelling & narrative building

  • Creation of meaningful brand experiences

  • Building and strengthening identities

  • Strategic collaborations

  • Advocacy marketing


  • Campaign development - brand, shoots, social media

  • Event creative concepts and planning

  • Brand collaterals creation  

public relations

  • PR campaign development and execution

  • Creation of message mapping, content and story pillars

  • Media relations, press meets and conferences

  • Product and brand launches

  • Brand features and shoots

  • Spokesperson interview and profiling

  • Brand & competitive media tracking

  • Routine communication, ROI evaluation through print, online, wire and broadcast media

  • Brand repositioning messaging      

  • Crisis communication

  • Reputation management

  • Celebrity endorsements

  • Red carpet events

circle of influence

  • Network & database support

  • Making the right connections for clients with tastemakers, media and influencers

  • VIP guest list & RSVP management

  • Celebrity & VIP seeding/engagement


  • Visual storytelling and native content development

  • Digital messaging and strategy advisory

  • Marketing campaigns

  • Blogger and social media influencer relations

brand building

  • Work as a partner with the design team for visual aesthetic development and positioning, brand identity creation and advisory on branding and collaterals