Launching the brand on social media via storytelling of the concept and the idea behind it.
“Dear all, here's taking you behind the scenes to showcase the ingredients you savour in our cocktails as well as plates. Many of our ingredients are house-made with care and then amalgamated together in our kitchen & bar to create unforgettable experiences that keep you coming back. Here's where sustenance meets scrumptiousness. #DonnaDiaries”
Creating a “Donna” personality by following a certain style of photography, lighting, vibe while showcasing the F&B offering
Seasonal mood creation and top of the mind messaging
Introduction of Chef’s Specials
Connecting the vintage mood of the art at Dear Donna to social media via
#DonnaFridays stories
Design for creatives
"Mitwa, Aishani and the team have played an instrumental role in building a strong brand digitally. From the tone of voice, imagery, design, to the marketing. As content creators, Longform’s ideas are always fresh and fun and the team's professionalism has been instrumental in working together from the beginning till date." - Chaitanya Mathur, Director, Dear Donna